About Us
Our Ideology
Echoes of Bharat
At Poshaya, we are committed to reviving and celebrating India's rich tapestry of traditional craftsmanship, bringing its timeless beauty to the forefront of contemporary fashion. Our ideology is rooted in honouring the artistic heritage of every corner of this vibrant nation.
Our Objective
Creating ethnic apparel that blends Rajasthan's block prints, Gujarat's Bandhanis, Bengal's Kanthas, Punjab's Phulkari, Chanderis, Chikankari, Paithanis, and other regional art forms. Each piece celebrates India's artistic heritage, making it accessible, modern, and wearable, while honouring Bharat's cultural legacy.
Our Vision
To bring a wave of Indian pride and craftsmanship to the global stage through contemporary ethnic wear that tells the story of Bharat’s rich artistic diversity, while honouring age-old traditions, empowering local artisans, and blending timeless heritage with modern design for the new generation.
Core values
Poshaya is dedicated to preserving and promoting local craftsmanship across India, safeguarding time-honoured techniques, rich stories, and cultural traditions for future generations. Rooted in sustainability, we emphasize natural fabrics, ethical sourcing, and responsible processes. Each creation reflects India's unity in diversity, blending Gujarat's intricate weaves, Rajasthan's vibrant dyes, and other regional art forms into a harmonious expression of our collective heritage.
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